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In-app advertising is big business and 70 of millennials say that they have made more than one in-app purchase with statistics indicating that 380 billion is being spent worldwide in this manner with popular game Candy Crush raking in a rather tasty 1641355 daily in November 2019. How much do you spend to promote your app every day. The chart above is taken from App Annies state of mobile report of 2020.
Mobile apps can earn just by simply offering space on their apps. See also How free games are designed to. Making up 53 of the industry in-game advertising has become a popular form of monetization for free-to-play games. Mobile Syrup In-App Advertising.
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